The Largest Brands Of Cadbury Chocolate Brands Marketing Essay

The Largest Brands Of Cadbury Chocolate Brands Marketing Essay The Cadbury product range addresses the needs of each and every consumer, from childhood to maturity, from impulse purchase to family treats. For example an analysis of the gift sector highlights the importance of developing innovative products to address specific markets. Cadbury designs products to coincide with Christmas, Easter,Valentines, Mothers and Fathers Day and other calendar landmarks.Cadbury use marketing strategies such as the Choose Cadbury strategy to encourage a link between chocolate and these events ensuring there is a Cadbury chocolate product suitable and available for every occasion.Ex.celebrations 3.With the launch of Cadbury Land in July 2000, in a separate building to the rear of the site, and the complete replacement of the play area with a state-of-the-art themed play area, Cadbury World had achieved a shift in appeal to encompass the entire age range from 0-90 and beyond.Feedback from visitors in 2001 indicated that the attraction hadshifted from a very adult profile, to a strong child profile. The improvements made to the attraction since 2001 have been of more adult interest in order to re-address this balance, whilst more recent additions and improvements have attempted to be cross-generational. 4.Consumer Trends Good business and good values go hand-in-hand at Cadbury. They approach consumer  trends with a commitment to put actions before words and to respect and protect the long history of trust they have with their consumers. 5.Listening to consumers Listening to customers and consumers is fundamental to the business success its something they do every day and it helps to offer products that are safe, delicious and enjoyable. They talk to their customers the people who sell their products to the people who consume them to better understand consumer trends. Cadbury also deal directly with consumers and have substantial resources at the business unit level to listen and respond to consumer queries and complaints. 6.Responding to consumer needs The issues of food and balanced diets are now high on the consumer agenda, along with product quality and safety.  Cadbury use their intuition and consumer insights to understand consumer needs and issues and they demonstrate their responsibility by taking appropriate action to ensure they create tomorrows business today. They will continue to give consumers the great tasting products they love in a variety of different formats, recipes and sizes.  Research plays a large role in their innovation agenda, exploring opportunities for new products, product enhancement and packaging and are always checking that their recipes and ingredients are right for todays consumer. 7.Purple Goes Green The Cadbury Purple Goes Green initiative launched in July 2007 sets a vision for their company to tackle climate change.   They intend to shrink their global environmental footprint by cutting their energy use, reducing excess packaging and managing water use. They are setting new targets which build on the commitments they have already made in their CSR report. Cadburys environmental programme has been in place for around 15 years and corporate responsibility has always been at the heart of their business. Promotion mix A Radio Promotion with stations such as 98FM and BeatFM where the prizes consisted of hampers with all you need for a night-in: Snaps; DVDs, slippers and gift membership of screenclick.com. Advertisement during prime time shows on TV. Product Placement: Samples were sent to Faircity for display in the shop or possibly for evening scenes in homes. Samples were also given to major interior design trade shows for placement ontables in living room displays. Point Of Sale (POS): Naturally, given that the product is sold in retail outlets, in-store marketing support was also developed. This consisted mainly of attractive floor units, shelf headers and glorifiers to give standout in-store. Decorations: Christmas tree decorations given to support the creative image of Cadburys. Core purpose behind PROMOTION 1. 2.BUILDING PRODUCT AWARENESS: To showcase a newer product or an expanded product line. 3.CREATING INTEREST: Sales promotions are wonderful when it comes to generating interest.Cadbury creates the interest to buy chocolates during festival seasons like CHRISTMAS,EASTER,DIWALI etc. 4.INCREASE DEMAND: Besides building product awareness, the best way to use promotions is to get customers to buy your product .Special packs offered by Cadbury on special occasions increase their demand. Pull or push strategy and why: Cadbury promotes its products mainly using pull strategies creating demand during special occasiones or festival seasones.Consumers always ask their retailers for the product, the retailers will ask the wholesalers, and the wholesalers will ask the producers. Using a pull strategy alone would not reach all the desired consumers.So push strategies to push the product down the distribution channels;this involves persuading retailers to sell the product is also used by Cadbury. Critical appraisal The success of the Cadbury brand can be seen in how its image is continually maintained over time. Identifying brand values, and matching these to consumer lifestyles in specific market segments can help develop a clear advertising message. In previous advertising messages quality and taste were emphasized. Cadbury is now building on this through its Choose Cadbury strategy to underline the feeling a premium brand can bring to its customers.The Cadbury brand has proven itself to be a leader in a highly volatile and competitive market with players like Nestle and Hersheys because it has successfully established, nurtured and developed its umbrella brand and growing portfolio of products.So the promotion policy of Cadbury is working in a positive way for them.

Enterprise Strategy Essay

Vision Our Enterprise Strategy sets out our vision for the Opera House as a dynamic and evolving organisation now and into the future. Our mission and values lie at the heart of our Enterprise Strategy, guiding our plans to ensure the Opera House retains its essential role in Australia’s life and identity. Mission The Sydney Opera house embodies beauty, inspiration and the liberating power of art and ideas. It is a masterpiece that belongs to all Australians. We will treasure and renew the Opera house for future generations of artists, audiences and visitors. Everything we do will engage and inspire people through its excellence, ambition and breadth. We will strengthen our central role in Australia’s life and identity. POLICIES Our Code of Conduct is a set of guidelines that connect our daily behaviour, decisions and actions to the vision, goals and values of Sydney Opera House. 1. We act in the best interests of Sydney Opera House and value our reputation. As a cultural icon and internationally recognized symbol of Australia, Sydney Opera House’s reputation is one of our most valuable assets. As representatives for Sydney Opera House we all have a responsibility to build our reputation and protect it against harm. 2. We act with personal integrity & honesty. Integrity and honesty underpin everything we do. The trust of our customers, partners, colleagues and the community can only be achieved through ensuring all our decisions and actions are honest and made in the best interests of the organization and its stakeholders. 3. We maintain a healthy and safe work environment. Safety and security in our workplace is of vital importance to Sydney Opera House.  Everyone is expected to contribute to creating and maintaining a safe and secure workplace by observing safety and security procedures and policies. 4. We have respect for others & maintain a fair and harmonious workplace. Sydney Opera House is committed to maintaining an inclusive workplace that values the contributions of everyone and is respectful of difference. We all must behave fairly, respectfully and without discrimination to any person we deal with in our work, including other employees, customers and business partners at all times. 5. We value our customers & are committed to service excellence at all times. Customer First: â€Å"In all our endeavours, we are committed to placing the needs and views of our customers first†. 6. We work with economy & efficiency. You must use all Sydney Opera House resources lawfully, ethically and as economically as possible in your work. All equipment, facilities and property should only be used for work purposes and the business of Sydney Opera House unless otherwise approved by your manager. Use of Sydney Opera House information systems must be carried out in accordance with relevant policies and procedures. Use of information systems is monitored. Serious breaches of Sydney Opera House policies and guidelines will result in disciplinary action and may lead to dismissal. 7. We perform our work unimpaired by the consumption of alcohol or use of drugs. Sydney Opera House requires all staff to be unimpaired by alcohol or other drugs that may affect your ability to work safely and effectively.It is important to advise management if you are concerned your work performance may be impaired by medication. Attendance at work while affected by prior use of alcohol or other drugs is not permitted. GOals The Access Strategic Plan has been developed with a focus on Sydney Opera House’s strategic goals: Artistic Excellence Produce and present imaginative and engaging performing arts events from Australia and around the world. Community Engagement and Access Sydney Opera House belongs to everyone and all communities have access to experiences. A Vibrant and Sustainable Site Intensifying customer engagement and ensuring progress works in harmony with heritage values. Earning Our Way remain relevant, contemporary and leverage our position as a critical tourism and cultural asset.

Definition and Examples of Buzzwords in English

Buzzword is an informal term for a fashionable word or phrase thats often used more to impress or persuade than to inform. Also called a  buzz term, buzz phrase, vogue word, and fashion word. The second edition of Random House Websters Unabridged Dictionary  defines buzzword as a word or phrase, often sounding authoritative or technical, that is a vogue term in a particular profession, field of study, popular culture, etc. In  Communication at a Distance,  Kaufer and Carley nicely observe that buzzwords come under attack with the recognition that a person may be trying to pass off for substance or meat the hum of a buzzwords remote implications. Examples and Observations Dunstan Prial: For months the [Federal Reserve] used the word ‘patience’ to describe its stance toward a rate hike. Having lost ‘patience’ in March, the new buzzword is ‘flexible.’ As used by the Fed, the terms are essentially synonymous. But get used to hearing ‘flexible.’ It’s going to be around for a while. Tom Goodwin: Weve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichà ©s, something more serious lies beneath the jargon. The catchphrases we use serve as a shared language—they’re how we signal our belonging to the tribe of marketers. But when highly precise terms are misappropriated in an attempt to project a false sense of authority, that’s when we lose meaning... Iterate. Once iterate meant a design process where various elements would progress through sequential steps, to hone in on the optimal solution; now it means nothing beyond merely describing a stage in a process. Lucy Bernholz: The dictionary tells us that iterate means to do again and again. In its buzzword guise, it is one of many design terms that has jumped the rhetorical fence, pulled along by related terms like innovate, into philanthropy. Sexier than your grandmother’s pilot program, iterations mean trying something small, learning from it, and improving as you go along. Bill Shorten: [T]oo often, the word reform is co-opted to add a veneer of credibility to lazy thinking and bad ideas. Reform must be more than a password politicians whisper in search of approval. Or a buzzword tacked on to a poorly crafted policy. True reform isn’t a test of rhetoric, or salesmanship, or spin. Chris Arnold: Leverage is a word heard frequently during the current financial crisis. It means borrowing heavily to maximize investment returns. The problem is that leverage was used to invest in mortgages that went bad. The new buzzword in the financial world is deleverage. Anya Kamenetz: Lets do a fact check. Personalized learning is a  buzzword  for software programs that act like automatic tutors: giving feedback, allowing students to go at their own pace and recommending lessons based on a students previous work. Helen Cunningham and Brenda Greene: The Fortune 500 communications professionals surveyed for this stylebook are split down the middle when it comes to the use of buzzwords in business writing. Approximately half disdain buzzwords of any kind while the other half think some buzzwords are effective (for instance, bottom line, globalize, incentivize, leverage, paradigm shift, proactive, robust, synergy and value-added). As a general rule, use buzzwords judiciously, always keeping the readers in mind. If a buzzword is lively and capable of injecting some spunk into a dull sentence (and it does not alienate the readers), then use it. Rex Huppke: Im  no fan of buzzwords. I dislike them so much I created my own buzzword to describe the fight against overused workplace gibberish: dynamic jargon disruption.  Its a phrase Im hoping will catch on, but even a nationally renowned dynamic jargon disrupter like myself will admit that some buzzwords have their place. One of those is engagement.You hear it a lot these days, and with good reason. Engagement, which is essentially how much you dig your job, has been shown quantitatively and qualitatively to have a direct impact on productivity.Its a simple concept, really. If you like your job and care about your job and feel invested in the work youre doing, youll work harder and the company will retain quality workers. Jonathan I. Klein: Of all the buzzwords to evolve in management science, change may be the most venerable of all.  A buzzword is  assumed to represent such a good thing that its use and form are unexamined. Buzzword Bingo: Coining the Lingo: Office jargon has become so prevalent in the UK, people are using phrases and happily admitting they have no idea what they are talking about. A new survey by Office Angles found 65% of those who attend daily meetings frequently encountered business jargon.It has even spurned a new boardroom pastime--buzzword bingo, in which employees gleefully tick off corporate-speak used by their bosses. Tom Alderman: Every decade seems to have its particular buzz words that roar through the culture and become mantras in media, business, and political lexicons, then disappear after a few years like Boy George. Topping the business charts in 1970s was the very buzzy Management by Objective--MBO. CEOs and Governors twitched with excitement over it. And remember synergism, in the 1980s? It sounded vaguely sexual. America was going through one of its frequent merger cycles and synergy was the yellow brick road. That is until vertical integration came along. The Simpsons: Executive:  We at the network want a dog with attitude. Hes  edgy, hes  in your face. Youve heard the expression lets get busy? Well, this is a dog who gets  biz-zay! Consistently and thoroughly.Krusty the Clown:  So hes  proactive, huh?Executive:  Oh, God, yes. Were talking about a totally outrageous  paradigm.Meyers:  Excuse me, but  proactive  and  paradigm? Arent these just  buzzwords  that dumb people use to sound important? Not that Im accusing you of anything like that. Im fired, arent I?Executive:  Oh, yes.

The Sweet Spot By Charles Duhigg Writers - 1444 Words

In a world where creating a mistake or not knowing the solution to an issue you are looked at as a failure and not someone who can be respected. In a society where mistakes are not accepted yet these authors portray the importance of practicing and making those mistakes. Learning how to master a specific skill like knowing how to maneuver a soccer ball, play the violin without a hiccup, and doing your job to the best of your ability takes time. With time you are capable of memorizing the skills and find what is harder for you and teaching a way to understand it for oneself. The profound authors Malcolm Gladwell, who wrote â€Å"10,000 Hours Rule†, Charles Duhigg writer of â€Å"How Habits Work†, and lastly Dan Coyle, who wrote â€Å"The Sweet Spot† all giving different perspectives on what is a possible route one could take to begin achieving mastery of a skill. Each kind of writing that is being presented by the authors use many different kinds of evidence to show the understanding of the topic of creating a habit, remembering the activities from memory, and lastly repetition and how it is engraved in the brain once it has been done many many times. Gladwell, Coyle, and Duhigg all explain how repetition is a key part of refining your skills. Humans have the ability to find something that they see as interesting and become good at it. This is only accomplished if using parts of steps from these authors experiences and studies. Malcolm Gladwell explores how people start off their